Content Units

Getting started

Content units show videos from your library on your site in ready-made layouts: a player with thumbnails, a lightbox, a vertical video feed and more. You create and configure them in the CMS; your page only needs the embed code.

Content unit types

Unit

What it shows

In the CMS

Help Center

Playlist

A player with a row of video thumbnails below it.

Content Units

https://helpdesk.target-video.com/playlist-content-unit

Native

A player with a text panel beside it and an optional header.

Content Units

https://helpdesk.target-video.com/native-content-unit

Mid-article

A player with a column of video thumbnails on the left or right.

Content Units

https://helpdesk.target-video.com/mid-article-content-unit

Simple

A player with a description panel that can stick to the top or bottom of the screen.

Content Units

https://helpdesk.target-video.com/simple-content-unit

Standard lightbox

Video thumbnails; a click opens the video in a popup player.

Content Units

https://helpdesk.target-video.com/standard-lightbox-content-unit-

Vertical lightbox

Vertical video cards; a click opens the videos in a vertical player.

Vertical Units

https://helpdesk.target-video.com/vertical-lightbox-unit

OTT traffic driver

Video thumbnails that link to the videos on your OTT site. No player.

Content Units

https://helpdesk.target-video.com/ott-traffic-driver

Reels

A full-height, vertically scrolling video feed for a page of its own, plus optional thumbnail cards that link to it.

Vertical Units

https://helpdesk.target-video.com/reels-content-unit

An overview of all types is in the Help Center: https://helpdesk.target-video.com/hc/en-us/articles/4416658174610-what-are-targetvideo-content-units

How content units work

  • In the CMS, a unit is built in steps: choose a player (not for Reels), choose the videos, set up the layout, and get the embed code.

  • The player chosen for the unit is the one used, with its skin, ads and autoplay settings, even if the embed code names a different player ID.

  • The embed code only names the unit. Its settings and videos are loaded when the page opens, so changes you make in the CMS apply without a new embed code.

Next steps

Getting started · TargetVideo Developer Docs